Reaching Renters Through Integrated Marketing

Holidays are great for marketing. You can bet you’ll get a deal on mattresses on President’s Day, or find a nice couch on sale over July 4th weekend. Big savings are advertised on cars, trucks and SUVs on Labor Day, and, oh, yes. Black Friday. The mother of holiday shopping.
But the last thing most holiday shoppers expect to find a deal on would be an apartment. That’s not exactly a cash-and-carry item.
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