Marketing to Millennials: A Guide for Property Owners & Managers
By reinvestor on August 20, 2015
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Millennials are a huge target market for residential rental buildings. Eighteen to 34 years old and born between 1981 and 1997, this cohort now numbers 75.3 million, surpassing the 74.9 million baby boomers, aged 51 to 69.
Millennials form a savvy demographic. Many have sophisticated tastes, grew up having their own bedroom, frequently traveled, and are adept at recognizing quality and value. They’re also social creatures who like to gather with their peers in shared public spaces.
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