How Realtors Can Confidently Navigate Paid Local Search

As a realtor, you deal with the local market. Local searches are exploding. Almost a third of mobile searches have local intent.
Here are some tips to get the most out of your paid local search budget.
This is the crux of local search. Google allows you to target by location. If you live in Los Angeles, you don’t want people in Cleveland to see your real estate ads. Every time they click, you’re wasting money.
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