Filling Vacancies: How to Use Basic Sales Principles to Appeal to Tenant Emotions

By on October 2, 2015

If you’ve ever been a salesman of any variety, you’ve heard this maxim: “People buy with their emotions, and they back it up with logic.” This is often in close proximity to, “Overcome the buyer’s objections, and you earn the sale.” These principles, along with the basic idea of how to communicate clearly and listen […]

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